In its attempt to penetrate the professional networking platform, Microsoft has chosen LinkedIn to join them on their journey to ‘empower people and organizations’ throughout the world. Adding this with the intelligent LinkedIn newsfeed, the year-on-year engagement growth are vital markers that prove their standing today. On the other hand, LinkedIn has shown tremendous growth as the world’s largest professional network with increased membership to more than 433 million members worldwide. In over 4 decades of Microsoft’s existence, the largest software-maker has been able to connect with over 1 billion users. Microsoft CEO Satya Nadella’s objective for the acquisition echoed in his statement “ Together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics as we seek to empower every person and organization on the planet.” (Microsoft News Center, 2016). LinkedIn was bought by Microsoft in an all-cash transaction at $26.2 billion for $196 per share. One of the biggest information technology companies in the world announced its merger with the world’s largest professional network on June 13th 2016.
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